Affichage du profil
Function: Assistant Professor, Phd
Research Field: Marketing & Service Innovation
Degree certificates :
External Professional Experience: 2015-2018: Assistant Professor in Marketing at KEDGE Business School in Bordeaux
2011-2015: Graduate Teaching Assistant at the Adam Smith Business School of the University of Glasgow
2010-2011: Strategic Account Manager at Avazu Ad Network, Shanghai, China.
Doctoral thesis: Consumer engagement in online brand communities
Biography: Dr. Laurence Dessart is assistant professor of marketing, specialising in the areas of digital marketing, brand management and consumer behaviour. Laurence has a Master from HEC Liège and a PhD from the Adam Smith Business School from the University of Glasgow, in the United Kingdom. Before joining HEC Liège, she was a professor at KEDGE Business School in France and also assumed several teaching responsibilities during her PhD. Her research interests are mainly centred around digital consumer behaviour and branding, including social media marketing, consumer engagement and digital storytelling. She has published in several top quality peer-reviewed marketing journals, including the International Journal of Research in Marketing, the Journal of Marketing Management and the Journal of Product and Brand Management. She has received several grants and awards for her work, such as the Best Paper and Best Reviewer award by Emerald Publishing.
Publications: Click here