Course Curriculum
A programme meeting the expectations of the profession.
In order to meet corporate expectations and needs, the course content has been constructed in a transversal way by adopting an anthropological, psychological, geographical and sociological approach in addition to the more classic subjects taught in business and managerial training programmes.
The programme provides for 120 credits (2 years) divided into 72 course credits and 48 business immersion credits.
BLOC 1 |
Duration |
ECTS |
| Compulsory courses | ||
| Environnement commercial Henri-Jean Gathon, Jacques Defer, Anne-Christine Cadiat, Serge Bressers |
45 | 5 |
| Finance pour la fonction commerciale Anne Chanteux, Magali Herman |
45 | 5 |
| Supply Chain Management for Commercial Performance (anglais) Thierry Pironet |
27 | 3 |
| Business English (B1) Hélène Briamont |
18 | 2 |
| Méthodologie de recherche | 9 | 1 |
| Business immersion 1 | 24 | |
| Choose a language course: | ||
| Commerciele Nederlands - niveau 1 (B1) Monique Stassen, Isabelle Van den Hove |
27 | 3 |
| Handelsdeutsch 1. Klasse (B1) Marie Mawhin |
27 | 3 |
| Single and specialized focus: | ||
| Vente et négociation stratégique (français / anglais) Willem Standaert, Françoise Gabriel, Serge Bressers |
54 | 6 |
| Digital Marketing and Sales Analytics (anglais) Stéphanie Aerts, Vincent Nanni |
54 | 6 |
| Business Strategy and Strategic Marketing (anglais) Willem Standaert |
45 | 5 |
BLOC 2 |
Duration |
ECTS |
| Compulsory courses | ||
| Innovation and Change Management (anglais) Fred Ooms, Olivier Lisein |
54 | 6 |
| Choose a language course: | ||
| Commerciele Nederlands - niveau 2 (B1) Monique Stassen, Isabelle Van den Hove |
18 | 2 |
|
Handelsdeutsch 2. Klasse (B1) |
18 | 2 |
| Mémoire (Final Paper) | 15 | |
| Business immersion 1 | 24 | |
| Single and specialized focus: | ||
| Direction des forces de vente Jean-Marie Dujardin |
45 | 5 |
| Strategic Rooms (Simulation Game) (anglais) Willem Standaert |
36 | 4 |
| Services and Brand Management (anglais) Laurence Dessart, Cécile Delcourt |
36 | 4 |
Complete program - ULiege website