Affichage du profil
Function: Assistant Professor
Degree certificates :
External Professional Experience: Member of the "Junior Chamber International" of Herve 1989-1996
Biography: Advanced Masters from HEC-Management School of the University of Liège (HEC-ULg ) & from the Université Catholique de Louvain ( UCL ), Assistant lecturer ( marketing ). Interested in cultural marketing and marketing communication, managing the customer relation, market research & city branding. Market surveys carried out include various economic sectors & varied marketing-related questions. Has participated in international exchange programmes with Portugal & the US. Conducted an enquiry into outlet for Belgian medical & paramedical equipment in Portugal, an enquiry that has been published by the Belgian agency for foreign trade ( Office belge du commerce extérieur ). Laureate of the Foreign Trade Award (Prix du Commerce Extérieur).
Publications: Click here